La Bronzette

Event managingOutdoorSocial spaceStreets and public spacesUrban planning

2021-2022
Arrondissement de Lachine

Designed by Aire Commune, La Bronzette was a relaxing space specially designed for Lachine's new waterfront park, La Brise du Large.

With a unifying cultural program and refreshment services, it was the perfect place to enjoy summer!

Imagine a place where you can enjoy water sports, attend free concerts, relax while on a bike ride or simply have a drink with friends, all on the riverfront, a 30-minute bike ride from downtown Montreal. In this metropolis which is also an island, this unique park became a dream destination, inspired by an artistic direction which refers to its waterfront.

THE OBJECTIVES

Create an attractive, user-friendly ephemeral space for transitional use of the Lachine marina prior to renaturalization of the site.

Develop facilities adapted to the safe enjoyment of summer (COVID-19 period)
Promote an inclusive approach, to enable citizens to take ownership of and discover the new park.
Create a brand identity and animate social medias
Develop programming that brings people together, is inclusive and respects the sanitary measures in place to activate the space;
Bar and food service in partnership with local restaurateurs

RESULTS IN 2021

43 days open, 301 hours of space and events 100% free and open to all;
Just over 4,500 visitors, with a weekly average of 121 visitors per day;
17 events produced on site, including 9 by Aire commune over 12 weeks of operation;
Programming of an attractive large-scale festival in collaboration with the Rouyn-Noranda Emerging Music Festival (FME);
A community of 2,400 subscribers