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The Project
White Claw Shore Club
Aire Commune designed and built a branded zone for White Claw, including custom structures and furniture.
Installed at Esplanade Louvain and then in downtown Montreal as part of the Apik festival, the installation was used in different contexts, both in summer and winter.
First deployed at Esplanade Louvain in 2022, the White Claw zone took the form of a welcoming gathering space, featuring furniture and structures inspired by the brand’s universe. A pergola, stage, ping-pong table, and custom-made high tables were designed and built at the Aire Commune workshop.
In 2024, as part of the Apik urban ski festival, Aire commune was commissioned to transport and assemble the White Claw installation in downtown Montreal. The installation was thus reused in a winter setting, contributing to the atmosphere and experience of festival-goers.
This project illustrates Aire commune’s ability to design, build, and deploy brand activation structures in a variety of event settings.
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